Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the roles of strategy and marketing impacts the ever-evolving experience for clients and candidates in healthcare. Kerry shares her background and experience in various roles within the company, including strategy, marketing, and recruitment. She discusses the importance of understanding customer needs and how marketing and strategy work together to drive business growth. They also highlight the evolving trends in the candidate and client experience, such as flexibility and digital self-service.
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Timestamps
00:00 Switching Roles: Meet Kerry Perez
03:24 Roles in Strategy, Marketing, and Recruitment
06:11 Driving Business Growth through Understanding Customer Needs
09:00 The Evolving Candidate and Client Experience in Healthcare
12:48 Finding the Right Workforce Mix for Clients
13:44 Making an Impact with the Marketing Team
About Nishan
Nishan Sivathasan serves as Division President of technology and Workforce Solutions and is responsible for AMN Healthcare’s suite of technology products for workforce management and virtual care platforms that enable healthcare organizations to deliver sustainable and innovative ways for patient care. Before his current role, Mr. Sivathasan was Chief Strategy and Experience Officer at AMN Healthcare and was responsible for business strategy and M&A. He joined AMN in 2019. Before joining AMN, Mr. Sivathasan was responsible for eCommerce strategy and business development at JCPenney. Previously, he spent time at a financial technology start-up and almost 10 years at Rackspace, a globally managed cloud computing company, in executive positions that spanned strategy, product development, and marketing. Mr. Sivathasan started his career at Accenture as a management consultant and holds a Bachelor of Arts degree in Business Administration from Austin College Learn more about Nishan.
About Kerry
Kerry Perez hosts the Elevate Care Podcast, dedicated to driving innovation in workforce technology, total talent management, and workforce staffing needs.
As the Vice President, Enterprise Strategy at AMN Healthcare, Kerry Perez leads the design and implementation of enterprise strategies to fuel growth and achieve market leadership.
With over 15 years of experience in various healthcare roles at AMN, including recruitment, marketing, innovation, strategy, and mergers and acquisitions, Kerry established AMN's Diligence and Integration Management Office in her previous role. There, she oversaw the strategic and functional integration of new acquisitions to enhance value.
Guided by principles of customer obsession, ambitious thinking, and tangible results, Kerry's personal and professional mantra is "Be a Somebody who Makes Everybody Feel Like a Somebody." Committed to mentoring emerging leaders and building high-performing teams, Kerry holds Bachelor of Arts degrees in Business Economics and Communication from the University of California, Santa Barbara.