Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the roles of strategy and marketing impacts the ever-evolving experience for clients and candidates in healthcare. Kerry shares her background and experience in various roles within the company, including strategy, marketing, and recruitment. She discusses the importance of understanding customer needs and how marketing and strategy work together to drive business growth. They also highlight the evolving trends in the candidate and client experience, such as flexibility and digital self-service.
Listen On!
Timestamps
00:00 Switching Roles: Meet Kerry Perez
03:24 Roles in Strategy, Marketing, and Recruitment
06:11 Driving Business Growth through Understanding Customer Needs
09:00 The Evolving Candidate and Client Experience in Healthcare
12:48 Finding the Right Workforce Mix for Clients
13:44 Making an Impact with the Marketing Team
About Nishan
Nishan Sivathasan serves as Division President of technology and Workforce Solutions and is responsible for AMN Healthcare’s suite of technology products for workforce management and virtual care platforms that enable healthcare organizations to deliver sustainable and innovative ways for patient care. Before his current role, Mr. Sivathasan was Chief Strategy and Experience Officer at AMN Healthcare and was responsible for business strategy and M&A. He joined AMN in 2019. Before joining AMN, Mr. Sivathasan was responsible for eCommerce strategy and business development at JCPenney. Previously, he spent time at a financial technology start-up and almost 10 years at Rackspace, a globally managed cloud computing company, in executive positions that spanned strategy, product development, and marketing. Mr. Sivathasan started his career at Accenture as a management consultant and holds a Bachelor of Arts degree in Business Administration from Austin College Learn more about Nishan.
About Kerry
Kerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.
Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company’s Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst’s Top 40 Under 40 in 2021, and she hosts the AMN Healthcare podcast, Elevate Care.
Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.
Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.