2013 Survey of Social Media and Mobile Usage by Healthcare Professionals
November, 12, 2013
Today’s clinicians are taking charge of their careers by honing in on job search sources, increasing the use of social media for finding jobs and networked connections, and optimizing their online footprint. And why not,
considering that healthcare organizations seeking to hire these professionals are getting savvy in extending their brand messaging and customer experience across a variety of channels, including social media. Social media recruiting initiatives continue to grow, and job seekers are wise to keep up with online networking and job opportunities that may not be available via more traditional methods.
AMN Healthcare’s 2013 Survey of Social Media and Mobile Usage by Healthcare Professionals: Job Search and Career Trends, is a follow-up to two prior surveys in 2010 and 2011. It provides hospitals and other healthcare organizations, along with leaders in the field, with an inside look at clinicians’ job search methods, career development activities and social media practices, as well as how their behaviors have changed over time.
Responses to the 2013 survey indicate that the use of social media for job searching among clinicians and physicians has increased dramatically from the 2010 benchmark levels, while job boards, direct contact with organizations online and referrals remain important. Among other notable trends, Facebook has been upstaged by LinkedIn this year as the main social networking site of choice for job searching among healthcare professionals.