AMN Healthcare Survey Finds More Frequent and Sophisticated Use of Social Media in Job Searching by Healthcare Professionals
Highly Sought After Clinicians Choosing Most Effective Channels, Optimizing Profiles
AMN Healthcare (NYSE: AHS), healthcare's innovator in workforce solutions
and staffing services, announced today the results from its third
survey of social media and mobile usage by healthcare professionals
related to job search and career trends. The results showed that today's
clinicians are becoming more discerning in the tools they use to manage
their job search as they hone in on the most effective job search
sources, increase their use of social media for finding jobs, and
optimize their online footprint.
"As healthcare organizations continue to seek the highest quality and
most qualified clinicians to meet their permanent or contingent needs,
it becomes increasingly more critical to understand how these healthcare
professionals are seeking career opportunities," stated Ralph Henderson,
President of Healthcare Staffing at AMN Healthcare. "Our research
clearly shows that online and social sources continue to grow in
popularity, but even more importantly, that clinicians are using a
myriad of social channels available to them more strategically than in
the past. Innovative digital and social recruitment strategies are
needed to reach high-demand healthcare professionals."
The use of social media for job searching has nearly doubled since
first measured in 2010 with 42% actively engaged. Healthcare
professionals are using social media to:
- Look at job postings;
- Research companies; and
- Determine whether they know anyone that could assist in their job search.
Additionally, more than twice as many healthcare professionals now
receive mobile (text) job alerts than in 2010 (20%), and those who do
are reporting success getting interviews and job offers, especially
those who have opted-in to receive alerts from recruiters. Healthcare
professionals do differ widely in their use of social media and mobile
devices though, with physicians ranking least likely to use social media
in a job search and pharmacists ranking the most likely.
Overall, healthcare professionals appear to be using significantly
fewer resources to look for a job than in prior years, with almost all
sources decreasing in the 2013 survey. The most frequently cited sources
for job searches were direct contact (62%), online job boards (60%) and
referrals (51%). Meanwhile, the three most effective sources (resulted
in a new job) were direct contact, referrals and "recruiter found me."
"Increasingly, clinicians are using social media to augment their job
search, combining interactive digital sources with direct recruiting
contact to change positions and further their careers. As AMN continues
to cultivate the largest database of quality clinicians in the U.S., we
are employing advanced technology and online recruitment efforts that
meet the job search preferences of healthcare professionals today,"
concluded Mr. Henderson.
Other Key Findings:
- Approximately 50% of clinicians enhanced their social profile
information and about one-third say they have refrained from posting
- Healthcare professionals said that if they could choose only one
general social media site for career purposes, that site would be
LinkedIn (58%), Facebook (24%) and Google+ (10%). This represents a
significant decline year over year for Facebook as the one site of
choice, with an equally significant rise in choosing LinkedIn.
- Clinicians and physicians chose MedScape (39%) as their one favored
healthcare-related social media site for career purposes, followed by
AllNurses.com (10%) and Nurse.com (8%).
- Approximately half of clinicians said they use social media to look
for job postings; approximately 40% use it to research a company;
one-third use it to see if they know someone that can help in their job
search; less than 20% use it to reach a recruiter; and approximately 10%
use it to reach out to the HR department.
The full report can be found on the Industry Research page of the AMN Healthcare website, www.amnhealthcare.com. Click here to access the survey directly.
About the AMN 2013 Survey of Social Media and Mobile Usage by Healthcare Professionals
AMN Healthcare's third Survey of Social Media and Mobile Usage
provides insight into clinicians' job searching methods and their use of
online resources for professional networking and career development.
Employers and healthcare leaders can use the results of the survey to
gauge the effectiveness of various social media networks and related
applications as they develop future plans for recruiting.
The survey was conducted during the spring of 2013. Survey
questionnaires were emailed to 87,201 clinicians and 1,902 completed the
survey for a response rate of 2.18%. Respondents included registered
nurses, allied professionals, physicians, pharmacists, advanced practice
professionals, dentists and others.
About AMN Healthcare
Healthcare is the innovator in healthcare workforce solutions and
staffing services to healthcare facilities across the nation. AMN
Healthcare's workforce solutions - including managed services programs
and recruitment process outsourcing - enable providers to successfully
reduce complexity, increase efficiency and improve patient outcomes
within the rapidly evolving healthcare environment. The Company
provides unparalleled access to the largest network of quality
clinicians and physicians through its innovative recruitment strategies
and breadth of career opportunities. Clients include acute-care
hospitals, government facilities, community health centers and clinics,
physician practice groups and many other healthcare settings. For more
information, visit www.amnhealthcare.com.