Use of Social Media and Mobile by Healthcare Professionals: 2011 Survey Results
November, 14, 2012
This past year, “social recruiting” became mainstream as more job seekers and companies discovered the opportunity to connect across social platforms. For today’s 1.2 billion users worldwide, one in five minutes of online time is spent on social networks. AMN Healthcare’s 2011 Social Media Survey was designed to discover how healthcare professionals are taking advantage of social media to further their career.
Responses to the 2011 survey indicate that job searching on social media sites is on an upward trajectory. Nearly one-third (31%)of respondents cited that they are using social media for job searching — a significant change from 2010 — with nearly half of those surveyed also using it for professional networking. In 2010, only 21% of survey respondents said they were using social media for job searching.
AMN Healthcare’s 2011 Social Media Survey provides valuable insights into healthcare professionals’ job searching activities and the use of social and mobile media for job search and career networking purposes. Responses to the 2011 survey, coupled with a comparison of year-over-year social media survey responses, show that healthcare clinicians are shifting away from traditional job search channels and activities in favor of social media to help further their careers. Our 2011 Social Media Infographic provides a great snapshot of key takeaways from our survey.